Freelance Programmatic & Digital Advertising Consultancy
ABOUT ME
Professional
Info
Founder of Van de Ridder Consultancy (2019).
Freelance Senior Programmatic, Digital Advertising and Retail Media Specialist with more than 12 years of experience working in the digital marketing industry. After working for more than 6 years on tech, agency and publisher side, where I have seen all sides of the digital advertising industry, I decided it was time to start for myself in 2019.
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See below my professional working history, education and advertising skills.
Work​
Experience​
The Online Company (2018-2019)
Senior Programmatic Specialist
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Google Display & Video 360
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Google Display Ads
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Google Campaign Manager
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Google Analytics
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Adform
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Zoover & Weeronline (2017-2018)
Programmatic Account/Demand Manager ​
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Google Ad Manager
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Telegraaf Media Groep (2015-2017)
Programmatic Account/Demand Manager
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Rubicon
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Improve Digital
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Spotx
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Platform 161 (2013-2015)
Programmatic Media Buyer & Publisher Manager
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Platform161
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Education
GroupM Academy: Online Media & Marketing Technics
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GroupM Academy (2015-2016)​
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Master: International Relations & Economy
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University of Amsterdam ​(2009-2011)
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Bachelor: Political Science & Economy
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University of Amsterdam ​(2005-2009)
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Minor: International & Development Economics
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University of Amsterdam ​(2008-2009)
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Propedeutics: Social Science
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Free University Amsterdam ​(2004-2005)
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Pre​-University Education (VWO)
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Secondary School Arcus Lelystad (1997-2003)
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ADVERTISING PRODUCTS
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Display
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Social
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Online Video
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CTV
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Online Audio
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Native
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Rich Media
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Mobile In App
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Audiences & Data
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Dynamic Advertising
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Digital Out Of Home
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Retail Media
ADVERTISING TOOLS
Demand Side Platforms (DSP)
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Google Display & Video 360
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Google Display Ads
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Adform
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Platform161
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Facebook Business Manager
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Snapchat
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Sell Side Platforms (SSP)
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Google Ad Manager
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Rubicon
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Improve Digital
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SpotX
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Data Management Platform (DMP)
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Krux
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High Touch
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Other
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Google Campaign Manager
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Google Studio
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Google Analytics
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Moat
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Salesforce Advendio